PWA CLOTHING / CASE STUDY
FROM IDEA
TO PRODUCT.
Brand creation, product design, supplier development, ecommerce, content and interactive 3D — built as one connected brand system.
BRAND · PRODUCT DESIGN · SOURCING · ECOMMERCE · CONTENT · 3D
FOUNDER-OWNED BRAND — CREATED, DESIGNED, PRODUCED AND BUILT BY EK STUDIO
01 / THE PROJECT
BUILT FROM THE
PRODUCT OUT.
PWA started as an idea rather than a website brief — the brand, the garments and the store were all created from scratch.
- 01
BRAND
Identity + visual direction
- 02
PRODUCT
Clothing design + specification
- 03
DEVELOPMENT
Supplier sourcing + product development
- 04
COMMERCE
Shopify + products + SEO
- 05
GROWTH
Ads + marketing + content
- 06
OPERATIONS
Customer experience + ecommerce support
- 07
INTERACTIVE
3D / Spline creative
02 / PRODUCT DESIGN
DESIGNED.
THEN PRODUCED.
Every PWA garment began as a technical design — placement, embroidery, print and construction specified before anything was produced.
DESIGNED / TECHNICAL SPECIFICATION
Finished PWA zip hoodie, balaclava and piped set
03 / DEVELOPMENT
FROM SPECIFICATION
TO FINISHED GARMENT.
- 01
SUPPLIER SOURCING
Finding and working with the production route.
- 02
PRODUCT DESIGN
Developing the clothing concepts and specifications.
- 03
PRODUCT DEVELOPMENT
Moving the designs toward manufacturable garments.
- 04
FINISHED PRODUCT
Taking the concept through to real PWA clothing.
04 / ECOMMERCE
THE PRODUCT NEEDED A
STOREFRONT.
With real garments in hand, PWA needed somewhere to sell them — a Shopify storefront built around the brand and the product.
SHOPIFY · ECOMMERCE · PRODUCTS · SEO · CUSTOMER EXPERIENCE · OPERATIONS
05 / CONTENT
BUILT TO
BE SEEN.
Brand creative, photography and video were produced alongside the garments so the product had something to be launched with.
PHOTOGRAPHY / VIDEO · CONTENT · ADS / MARKETING
06 / 3D / INTERACTIVE
THE BRAND, BEYOND
THE FLAT SCREEN.
A 3D / Spline creative direction was developed for PWA, extending the identity into interactive, motion-led brand moments.
PWA / IDEA TO STORE
IDEA.
DESIGN.
PRODUCT.
COMMERCE.
From the first concept to the finished product and the experience built around it.