ABOUT / EK STUDIO

BUILT FROM
INSIDE ECOMMERCE.

EK Studio is an ecommerce and digital growth studio founded by Dylan Geaney — built from years of creating brands, launching stores, developing products, acquiring customers and managing the systems behind ecommerce businesses.

Not just websites. Not just ads. The full commercial journey.

BUILDACQUIRESCALEOPERATEFOUNDED 2021 · IRELAND

01 / THE FOUNDER

NOT BUILT FROM
THE SIDELINES.

DYLAN GEANEY · FOUNDER · EK STUDIO, EST. 2021

Dylan Geaney founded EK Studio after building experience across ecommerce, digital marketing, business creation and operations. The studio grew from direct involvement in the work itself — building brands, creating stores, sourcing products, launching advertising, working with customers and solving the operational problems that only appear once a business starts trading.

A major part of that experience came from creating and operating businesses personally — clothing brands, jewellery brands, dropshipping ventures and other ecommerce concepts. Rather than learning ecommerce only through client accounts, the process has been experienced from the founder's side.

AI-ASSISTED FOUNDER PORTRAIT
  • Deciding what to sell
  • Building the brand
  • Finding or developing the product
  • Sourcing suppliers
  • Creating the website
  • Preparing content
  • Launching marketing
  • Acquiring customers
  • Handling customer experience
  • Improving the store
  • Supporting ongoing operations

02 / FIRST-HAND EXPERIENCE

BUILT. OWNED.
OPERATED.

EK Studio understands the commercial journey because its founder has repeatedly gone through it personally — creating and operating ecommerce ventures across clothing, jewellery, dropshipping and other digital concepts. These are the four areas that work is delivered across, hands-on.

01

WEBSITES & COMMERCE

Storefronts, booking systems and product structure built to sell.

  • Shopify
  • WordPress
  • Lovable
  • Ecommerce builds
  • Booking systems
  • Product setup
  • CRO
  • SEO
02

ADVERTISING & ACQUISITION

Paid demand generation measured against real commercial return.

  • Google Ads
  • Meta Ads
  • Merchant Center
  • Campaign strategy
  • Conversion tracking
  • Paid acquisition
03

GROWTH & CREATIVE

Brand, creative and retention work that compounds acquisition.

  • Brand development
  • Creative
  • Email & retention
  • AI video / UGC
  • Content
  • 3D / interactive
  • Growth strategy
04

CX & OPERATIONS

The day-to-day work that keeps a trading business running.

  • Customer experience
  • Ecommerce operations
  • Customer support
  • Booking management
  • Merchandising
  • Analytics
  • Ongoing optimisation

ONE EXAMPLE / IDEA TO FINISHED PRODUCT

IDEABRANDCLOTHING DESIGNPRODUCT SPECSUPPLIER SOURCINGPRODUCT DEVELOPMENTFINISHED GARMENTSSHOPIFYCONTENTMARKETINGCUSTOMER EXPERIENCE3D / INTERACTIVE

A clothing brand taken from an initial idea through design, specification, sourcing and production into a live store — the same commercial problems EK Studio now solves for clients.

03 / THE STUDIO

ECOMMERCE
IS A
SYSTEM.

A store rarely succeeds because of one isolated service. The product affects the creative. The creative affects acquisition. The website affects conversion. The customer journey affects retention. Tracking affects decisions. Operations affect whether growth can actually be sustained.

That is why EK Studio has developed across the full ecommerce journey rather than remaining a single-service agency.

01PRODUCT & SOURCING
02WEBSITES & COMMERCE
03BRAND & CREATIVE
04GROWTH & ACQUISITION
05EMAIL & RETENTION
06ECOMMERCE OPERATIONS

04 / EXPERIENCE

THE WORK BEHIND
THE STUDIO.

Experience spans ecommerce brands, fashion, beauty, jewellery, training businesses, booking-led businesses, service businesses and other online ventures.

Work has included both individual projects and ongoing ecommerce partnerships.

5+YEARS ECOMMERCE & DIGITAL GROWTH
65+PROJECTS DELIVERED
30+BRANDS SUPPORTED

05 / CAPABILITY

FROM FIRST IDEA TO
DAILY OPERATION.

PRODUCT

  • Supplier sourcing
  • Product development
  • Product structure
  • Merchandising

BRAND

  • Identity
  • Positioning
  • Visual direction
  • Creative systems

COMMERCE

  • Shopify
  • WordPress
  • Modern web builds
  • Products
  • Bookings
  • Conversion journeys

ACQUISITION

  • Google Ads
  • Meta Ads
  • SEO
  • Campaign strategy
  • Merchant Center

MEASUREMENT

  • GA4
  • Conversion tracking
  • Purchase tracking
  • Booking tracking
  • Analytics

RETENTION

  • Email
  • Customer journeys
  • Repeat-purchase thinking
  • Customer experience

OPERATIONS

  • Store management
  • Customer support
  • Booking management
  • Product management
  • Ongoing ecommerce support

CREATIVE / EMERGING TECH

  • Creative production
  • AI-assisted video / UGC
  • AI presenter workflows
  • 3D / interactive

06 / BACKGROUND

COMMERCIAL EXPERIENCE,
BACKED BY FORMAL TRAINING.

BACHELOR'S DEGREE — DIGITAL MARKETINGFormal training across digital strategy, consumer behaviour, campaign planning, content, analytics and performance marketing. This supports the acquisition side of EK Studio — from positioning and campaign strategy through to Google Ads, Meta Ads, SEO and measuring performance.
BUSINESS & ECOMMERCEFocused study around online business, ecommerce models, digital selling and the commercial systems behind operating an online store. It directly supports EK Studio's work across ecommerce strategy, Shopify, merchandising, customer journeys and converting digital traffic into commercial outcomes.
INFORMATION TECHNOLOGYA technical foundation across digital systems and technology. This strengthens the ability to work across websites, ecommerce platforms, integrations, tracking, troubleshooting and the more technical side of modern online businesses.
SUPERVISORY MANAGEMENTTraining across leadership, team coordination, communication and operational management. It complements Dylan's hands-on business experience and supports work involving customer experience, processes, ongoing ecommerce operations and managing projects beyond simply launching a website or campaign.
AI FOR ECOMMERCEIntroductory training in artificial intelligence with a focus on practical application within modern ecommerce. This complements hands-on use of AI across creative production, video and UGC workflows, content development, research, automation and more efficient digital production.

07 / BEYOND MARKETING

BUSINESSES HAVE TO
WORK AFTER LAUNCH.

Alongside building ecommerce businesses, Dylan developed years of experience in management, customer-facing operations and business ownership — including co-owning and helping operate a fitness business serving more than 100 clients.

MANAGING CUSTOMERSRECURRING REVENUESERVICE DELIVERYRETENTIONDAY-TO-DAY OPERATIONSTEAM RESPONSIBILITYCOMMERCIAL DECISIONS

A website launch is not the finish line. A campaign launch is not the finish line. The business still has to work once customers arrive.

08 / THE APPROACH

COMMERCIAL THINKING
BEFORE CHANNEL THINKING.

01

UNDERSTAND THE BUSINESS

Start with what is being sold, who is buying it and where the commercial friction actually exists.

02

BUILD WHAT IS NEEDED

Avoid adding complexity for the sake of complexity.

03

CONNECT THE SYSTEM

Product, website, acquisition, retention, measurement and operations should support one another.

04

USE REAL DATA

Decisions should be based on useful commercial evidence rather than vanity metrics.

05

KEEP IMPROVING

Ecommerce is iterative. Stores, campaigns, products and customer journeys evolve.

06

MODERN TOOLS, PRACTICAL PURPOSE

Use AI, automation and emerging technology where it improves quality, speed or capability — not simply because it is new.

09 / WHO IT'S FOR

FOR BUSINESSES THAT WANT
MORE THAN A HANDOFF.

EK Studio works with founders at the beginning of an idea, businesses that already have products but need a stronger ecommerce foundation, and established brands that need ongoing digital growth support.

01

FROM IDEA

Brand, sourcing, product and commerce.

02

FROM EXISTING BUSINESS

Rebuild, improve, optimise and grow.

03

FROM GROWTH STAGE

Acquisition, retention, measurement and ongoing ecommerce support.

EK STUDIO / NEXT

BUILT BY
DOING THE WORK.

Whether you're starting with an idea or improving an established ecommerce business, EK Studio brings brand, commerce, acquisition and operations into one connected approach.

START A PROJECT →VIEW OUR WORK →

TELL US WHAT YOU'RE BUILDING, WHERE YOU'RE STUCK, OR WHAT YOU WANT TO GROW.