LASH DOLLS / CASE STUDY
COMMERCE BUILT
TO CONVERT.
An Irish lash brand and academy selling professional products and training courses — storefront, booking system, creative and paid acquisition run as one commercial system.
SHOPIFY · COURSES · BOOKINGS · CREATIVE · GOOGLE ADS · META ADS
LIVE CLIENT STORE — PRODUCTS AND ACCREDITED TRAINING COURSES
01 / THE PROJECT
TWO BUSINESSES,
ONE STOREFRONT.
Lash Dolls sells professional lash products and runs accredited training courses. Both revenue lines share one Shopify store, so the build had to handle product merchandising and course booking without either compromising the other.
- 01
SHOPIFY BUILD
Storefront design, structure and ongoing development.
- 02
PRODUCT & COURSES
Physical lash products alongside bookable training courses.
- 03
BOOKING SYSTEM
Course availability, capacity and customer booking flow.
- 04
CREATIVE
Campaign creative, billboard artwork and video content.
- 05
PAID ACQUISITION
Google Ads and Meta Ads managed against commerce outcomes.
- 06
TRACKING
Conversion tracking and feed setup behind the reporting.
02 / ECOMMERCE & COURSES
PRODUCTS AND
TRAINING.
The storefront leads with in-stock kits and accredited courses, with mobile treated as the primary buying surface rather than a scaled-down desktop.
SHOPIFY · PRODUCT MERCHANDISING · COURSE SALES · MOBILE UX · CRO
03 / BOOKING SYSTEM
COURSES SOLD
LIKE PRODUCTS.
Training dates were implemented as a bookable system inside Shopify — availability, capacity and checkout in one flow, maintained by the client.
IMPLEMENTED WITH COWLENDAR AT THE TIME — SHOWN AS A HISTORICAL RECORD OF THE BOOKING SETUP AS BUILT.
- 01
COURSE AVAILABILITY
Recurring weekday ranges, specific dates and one-off sessions.
- 02
CAPACITY CONTROL
Seats per session managed so courses cannot be oversold.
- 03
CUSTOMER FLOW
Date and time selection built into the course product page.
- 04
ADMIN OPERATION
Availability maintained by the client without developer input.
04 / CREATIVE
CAMPAIGNS THAT
LOOK THE PART.
Campaign creative was produced for products, courses and out-of-home — the same brand language carried from a billboard through to paid social.
05 / PAID ACQUISITION
SPEND WITH
A RETURN.
Google Ads and Meta Ads are run against commerce outcomes. Both snapshots below are platform-reported figures for the exact windows stated.
GOOGLE ADS
12-month account snapshot · 16 Aug 2025 – 16 Aug 2026
Google Ads reported attribution. Account-level figures for the stated window.
META ADS
30-day performance · 8 Jun 2026 – 7 Jul 2026
Meta Ads reported attribution. A 30-day window, not a full-year figure.
06 / TRACKING
NUMBERS ONLY MEAN
SOMETHING IF THEY’RE MEASURED.
The reporting above only exists because the measurement layer was set up properly — conversion events, catalogue feeds and platform reporting aligned to the actual commercial outcomes.
- 01
GA4 & GOOGLE ADS CONVERSIONS
Purchase and booking events configured as the optimisation signal.
- 02
META PIXEL & CONVERSIONS API
Browser and server-side events for purchase reporting.
- 03
PRODUCT FEED
Shopify catalogue mapped for shopping and catalogue placements.
- 04
REPORTING BASELINE
Spend, conversions and value read from platform reporting, not estimates.
NEXT
WANT COMMERCE BUILT THIS WAY?
Storefront, bookings, creative and paid acquisition built as one system — not four disconnected suppliers.