FEATURED PROJECT / CAZA CLOTHING

BUILT FROM BRAND
TO BACKEND.

Caza Clothing is a full-commerce project spanning brand creation, Shopify, website evolution, campaign creative, email marketing and ongoing ecommerce operations.

BRAND · SHOPIFY · CREATIVE · EMAIL · ECOMMERCE OPERATIONS

VISIT LIVE SITE ↗BACK TO WORK ←
Current Caza Clothing desktop storefront homepage
Current Caza Clothing storefront on mobile

LIVE SHOPIFY STOREFRONT — DESIGNED, BUILT & SUPPORTED BY EK STUDIO

01 / THE PROJECT

MORE THAN A
STOREFRONT.

Caza was developed as a complete ecommerce brand rather than a one-off website project.

EK Studio's role has extended across the identity, Shopify storefront, campaign execution, email, merchandising and ongoing day-to-day ecommerce support.

Caza Clothing brand mark
  • 01BRAND CREATION
  • 02SHOPIFY / ECOMMERCE
  • 03WEBSITE DESIGN
  • 04WEBSITE DEVELOPMENT
  • 05PRODUCT & COLLECTION MANAGEMENT
  • 06CREATIVE
  • 07EMAIL MARKETING
  • 08CUSTOMER EXPERIENCE
  • 09ONGOING ECOMMERCE SUPPORT

02 / ECOMMERCE

BUILT.
EVOLVED.
REFINED.

The Caza storefront was not a single launch. It has been rebuilt and refined over time as the brand, product range and commercial priorities changed.

ORIGINAL — FIRST WEBSITE

The original Caza Clothing website homepage

EVOLUTION — EDITORIAL REDESIGN

CURRENT — LIVE SHOPIFY STOREFRONT

Current Caza Clothing storefront — designed, built and maintained by EK Studio

03 / STOREFRONT

DESIGNED AROUND
THE SHOPPING JOURNEY.

The storefront is structured around clear product discovery, merchandising and a friction-conscious shopping experience across desktop and mobile.

SHOPIFY · PRODUCT STRUCTURE · COLLECTIONS · UX · MOBILE · CRO

Product page — variants, merchandising and add-to-cart flow
Caza Clothing product page for the Essential Co-Ord
Product detail structure

04 / CREATIVE

CREATIVE BUILT
AROUND THE COMMERCE CALENDAR.

Caza's creative changes with the commercial calendar — from new products and promotions to seasonal campaigns and onsite content.

Campaign assets are designed to remain recognisably Caza while giving each launch or offer its own visual reason to stand out.

Caza Clothing co-ords campaign creative with a 20% off best sellers offer
CO-ORDS — PROMOTION
Caza Clothing storewide sale campaign creative, 20% off for today only
STOREWIDE SALE
Caza Clothing product features creative listing the co-ord fabric and fit benefits
PRODUCT FEATURES
Caza Clothing co-ords social creative showing the grey, black and pink colourways
SOCIAL / COLLECTION

05 / EMAIL

THE BRAND CONTINUES
BEYOND THE WEBSITE.

Campaign email extends Caza's ecommerce calendar into the inbox, supporting launches, offers and repeat customer communication while maintaining the same visual identity as the storefront.

EMAIL CAMPAIGNS · PROMOTIONS · PRODUCT LAUNCHES · RETENTION

06 / OPERATIONS

ECOMMERCE DOESN'T
END AT LAUNCH.

Caza demonstrates the ongoing side of EK Studio's work — maintaining and evolving the store as products, campaigns and commercial priorities change.

  • WEBSITE MANAGEMENT
  • PRODUCT & COLLECTION MANAGEMENT
  • MERCHANDISING
  • CAMPAIGN CREATIVE
  • EMAIL MARKETING
  • CUSTOMER EXPERIENCE
  • ECOMMERCE SUPPORT

One partner across the parts of ecommerce that need to keep moving after launch.

CAZA / FULL COMMERCE

BRAND.
STORE.
GROWTH.
OPERATIONS.

A commerce project developed beyond the initial build — combining the customer-facing brand with the systems and ongoing work behind it.

VISIT CAZA ↗VIEW ALL WORK →START A PROJECT →
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